On March 11, 2024, Naas Financial officially launched at the Humanity Hands Center in Kakuma 3, Kenya. This event marked a significant milestone for the company as it introduced its financial services to the Nubian community in Kakuma. With a strong vision of bridging the financial gap for the Nuba Mountains region, the launch promised hope for better financial inclusion.
The Launch Event
Date and Venue
The event was held on March 11, 2024, at the Humanity Hands Center in Kakuma 3. This strategic location ensured maximum participation from the community, making the launch a resounding success.
Attendance
The launch brought together an impressive mix of attendees, including Nuba leadership, youth representatives, and community members. Their presence underscored the importance of the event for the Nubian community in Kakuma.

About Naas Financial
Mission and Vision
Naas Financial is committed to providing financial services to the underserved regions of Nuba Mountains in Sudan. The company envisions a future where every family has access to essential financial tools, ensuring economic empowerment and growth.
Services Offered
The primary focus of Naas Financial is to facilitate remittances between Kenya and the Nuba Mountains. By offering secure and efficient money transfer services, the company aims to alleviate financial hardships for families separated by borders.
The Nubian Community in Kakuma
Understanding the Community
Kakuma is home to a large Nubian population, many of whom are refugees. Their strong cultural identity and resilience have shaped a close-knit community that thrives despite the challenges of displacement.
The Need for Financial Solutions
The Nubian community in Kakuma faces significant financial barriers, including limited access to banking services. Naas Financial’s launch is a step toward solving these challenges and providing much-needed financial support.
Key Highlights of the Launch
Community Response
The launch received widespread praise from attendees, who recognized its potential to transform financial accessibility. Many expressed optimism about the company’s mission and its impact on their lives.
Role of Nuba Leadership
Nuba leaders played a pivotal role in endorsing Naas Financial. Their speeches highlighted the importance of the company’s mission and wished it success in achieving its goals.

Impact of Naas Financial
Financial Inclusion
Naas Financial aims to bridge the gap for unbanked individuals in the Nuba Mountains. Its services will empower people to participate in economic activities and build financial security.
Empowering Families
By enabling seamless remittance services, Naas Financial is helping families stay connected and support each other financially across borders.
Future Plans and Vision
Expanding Services
Naas Financial plans to expand its offerings to include additional financial products, such as savings accounts and microloans, to further support the community.
Long-term Goals
The company’s long-term vision includes fostering sustainable development in the Nuba Mountains region through consistent financial inclusion initiatives.
The launch of Naas Financial in Kakuma marks a promising beginning for financial inclusion in underserved regions. By addressing the unique challenges faced by the Nubian community, the company is paving the way for economic empowerment and growth.



